Marketing Consultant

for Interiors, Property and the Built Environment

“One of the most valuable assets a business owner can have is an external sounding board; someone to run thoughts and ideas past when deliberating on decisions.”

 

 

I work with business owners, marketing professionals, managers and directors helping them to form marketing strategies that make sense for their business, resources, budget and audience.

 

Business Owners

As a small business or start-up, it can be costly to employ your own marketing team or agency. If you don’t have a dedicated marketing department it often means, along with everything else, the responsibility of promoting your business falls into your lap.

I’ll show you how to use marketing to grow your business, expand your reach and retain your customers.

 

 

Marketing Professionals

Whether you’re in a new marketing role and need some ‘invisible’ outside coaching to help you clarify ideas, make confident decisions and generate results fast – or, you’d benefit from an external sounding board to give you an outside perspective on your business, I can help.

The world of marketing has evolved – and moves fast. If you’ve come from a traditional marketing background or have specialised in one industry or area of marketing, I’ll help you understand and leverage today’s digital opportunities and coach you on the tactics you need to know.

 

 

Marketing Strategy for SMEs

Does your marketing team need to shake up its digital strategy? Do you need a fresh approach to your content marketing to compete and engage your audiences more effectively?

I provide external strategic support for businesses that need to stand out amongst the competition, generate better brand awareness, attract more customers and strengthen their reputation in the industry. I’ll show you what to focus on as a marketing priority (or on a limited budget) and how to execute it for the greatest return.

How it Works

I have been supporting business owners, directors and marketing teams with strategic advice, insight, ideas and direction for many years.

There are a three ways I typically work with clients but I’m always happy to adapt my support to suit your needs:

Marketing Coaching

This confidential service is useful for individual business owners, managers and marketing professionals who need an outside, expert perspective on their marketing strategy.

We typically meet or chat on a weekly or monthly basis (face-to-face or via video) to look at the high level objectives of the business and the actions required to achieve milestone goals and results.

The external sounding board and expert guidance I provide from 20 years working with businesses of all sizes, enables my clients to make confident marketing decisions.

This support is offered privately to professionals who need to show expertise, confidence and creativity in marketing.

Costs based on needs and frequency of sessions. LEARN MORE

Marketing Power Hours

The marketing power hours are ideal if you need to brainstorm an idea, strategy or campaign – or you simply need advice on a particular channel, approach or piece of content.

These 1-2-1 video sessions are highly focused and designed around your specific questions or requirements. Whether you need help with your marketing messages, competitive positioning, growth strategy or campaign planning, I can give you insight and expert direction.

By the end of the session, you’ll know what you need to do with that specific marketing challenge.

BOOK A SESSION

Marketing Consultancy

Marketing consultancy packages are flexible to suit your preferences and budget.  As a guide, I typically work with directors, business owners and marketing departments via weekly, monthly or on interim placements.

  • Whether you need a full marketing strategy or a content schedule for your web content, PR and social media activity, we’ll begin by putting a detailed action plan into place to help you achieve your marketing and business goals.
  • Each month (or week if required), we’ll set realistic milestones, discuss the actions set and goals you want to achieve.
  • I’ll provide expert advice on where you should be focusing your efforts in marketing and how best to do it, offering guidance on your content, positioning, sales pitch, pricing and communications when you need it.
  • To keep momentum moving forward, I’ll review progress with you, suggest improvements, inject fresh ideas and monitor results.  You’ll be able to see and measure the effects of your marketing, which will help to maintain your focus, enthusiasm and growing understanding of what works and what doesn’t.
  • As we work together, I’ll teach you all you need to know about online marketing so that, in time, you’ll be able to continue without my support if you wish – or recruit as you expand.

Costs based on needs and frequency of sessions.

Call me for an informal, confidential chat about your business or idea and we’ll take it from there.